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COBstr simplifies LED technology by placing LED chips directly on the board. In other words, we don't need the LED packages (think of these as the LEGO blocks in the video above) that cause most of the problems with multiple LED assemblies, e.g. dead pixels caused by bad soldering or contact with water. We really don't like dead pixels. 

We are the fathers of COB screen technology, with patents going back as far as 2010.

The three big advantages of COB technology:

- Considerably more robust

- Significantly lower Bill of Materials

- Smaller pixel pitches 

(enhanced possibilities to mix colors)